july, 2018

wed11jul4:00 pmwed6:00 pmWorkshop: Understanding Chinese visiting groups/touristsSt Johns College

Event Details

This workshop will equip Cambridge colleges and organizations in retail and tourism sectors necessary knowledge and skills for working with Chinese visiting groups/tourists. The workshop will cover essential areas including:

  •  The rise of China’s middle class
  •  Consumption upgrade of Chinese consumers
  •  Mutual cultural understanding
  •  Sustainable tourism for Cambridge


Target Audience: Organizations providing services to Chinese visiting groups/tourists, including Cambridge governments, tourism agencies, Cambridge colleges, hotels, restaurants, shops, and individuals who are interested in Chinese Consumer behavior.


Jinzhao Li, Director of Cambridge China Centre


4:00 pm-4:20 pm Guests arrival; Welcome tea/coffee
4:20 pm-5:40 pm Workshop: Understanding Chinese visiting groups/tourists
5:40 pm-6:00 pm Q&A


11th july 2018 4:00pm - 11th july 2018 6:00pm


St Johns College

Castlereagh Room, Fisher building, St John’s College, Cambridge CB2 1TP


Tickets are not available for sale any more for this event!