Held at the Hilton Cambridge City Centre Hotel on the 26th February 2020, the Cambridge Sustainable Tourism Conference 2020 – China Sector (#CambsTourism2020) was another enormous success and established itself as the premier platform for enabling leaders of the local tourism/conference sectors to connect with Chinese partners. Over 110 delegates attended the conference, with 55% representing China inbound tourism, and 45% representing local businesses and organisations.

In light of the Coronavirus outbreak, CSTC 2020 committee only accepted UK-based Chinese agents, carried out strict ‘travel history’ survey, provided thermal scanner at check-in, provided plenty of hand hygiene gel at the conference, and encouraged a ‘hand-shake free’ conference.

Keynote speeches from Cambridge’s leading tourism organisations (Visit Cambridge & Beyond, Cambridge BID and Discover Newmarket) were followed by panel discussions with Chinese tourism operators and the leaders of Cambridge, Ely and Saffron Walden and Fitzwilliam Museum Enterprises; helping both sides to identify specific challenges and what could be done to turn them into sustainable and beneficial opportunities.
Panel discussion 1: Cambridge Sustainable Tourism, what has been done and what can be done?
Left to right: Emma Thornton (CEO of Visit Cambridge & Beyond), Ian Sandison (CEO of Cambridge BID), Judith Thompson (Officer at Visit Saffron Walden), Lesley Thompson (Director of Communications and Commerce at Ely Cathedral), Len Dunne (CEO of Fitzwilliam Museum Enterprises).

Panel discussion 2: The ongoing Coronavirus outbreak hits the tourism industry – How are we facing the challenges & preparing for the future?
Left to right: Jinzhao Li (Director of Cambridge China Centre), Sandra Duke (Global Wholesale Manager at The Cambridge Satchel Company), James Walden (CEO of Regent Education), Richard Song (President of Anglo Chinese Executive Travel).

Making the event a unique opportunity, the CSTC 2020 includes exhibitions & 10+ pitching slots for  destination&  brand  presentations  to  an  audience  of  industry professionals focused on Cambridge and Beyond.
Exhibiting & Advertising Organisations

Pitching Organisations
At the second half of the conference, the attendees had the option to participate in one of four familiarisation trips organised by Visit Cambridge & Beyond and Cambridge BID, Discover Newmarket and Palace House, Ely Cathedral and Visit Saffron Walden.
The conference is also a fundraiser to support the healthcare system fighting the Coronavirus outbreak. The fund raised at CSTC 2020 will be donated to Addenbrooke’s Hospital.
In tough times, it is more important than ever that we stay together and stay strong!

CSTC 2020 Committee would like to acknowledge the great support from:

Co-organisers for CSTC 2020
Supporting Organizations for CSTC 2020


View more photos at CSTC 2020 Gallery

We looking forward to seeing you at Cambridge Sustainable Tourism  Conference 2021!