Join us in April for a workshop on WeChat. Designed for businesses, topics will include:
Marketing through WeChat;
Making and organising professional contacts & lists of customers;
Transferring funds between the UK and China;
WeChat Pay (mobile payments).

Sample from the Cambridge China Centre WeChat marketing broadcasts.

Background Information: WeChat and WeChat Pay

WeChat is the most popular application for communicating with professional contacts, customers and friends. Beginning as a messaging app (like WhatsApp), WeChat expanded to for allow Chinese shoppers to make payments, share and redeem coupons, and receive newsletters/catalogues all in one place – making shopping as easy as chatting with friends. Available as individual or business accounts, merchants can use it to send newsletters and host blogs.

Within the WeChat functions, is WeChat Pay, an electronic wallet that allows users to make mobile payments by scanning a QR code. In China, it is one of the most convenient ways to make payments, order a taxi or food, pay bills and send or receive funds. According to Business Insider, more than 900 million people use WeChat Pay on a monthly-basis. According to Business Insider, no fewer than 900 million people use WeChat Pay on a monthly-basis (Apple Pay has 127 monthly million users). The iResearch Consulting Group estimates that WeChat commands 40% of the market in China, second only to for Alipay’s 54%.

• 1.08 billion monthly active WeChat users (Q3 2018)
• One billion daily active users (Jan 2019)
• WeChat the fifth most-used app in the world

Making and Receiving Payments with WeChat Pay

Through the mini-programs, vendors can use WeChat Pay to receive and make payments to suppliers in China. Transaction methods include:

• Scanning the merchant QR code (Quick Pay) – Customers scan the merchant’s QR code on the device provided at the store, and directly transfer money from their WeChat Wallet to the merchant’s account.
• Merchant can scan the WeChat QR code on the customers mobile phone.
• Online options include the Native and Web-based In-App Payments.

Book your place!

Date & Time: April 2020
Location: Cambridge China Centre, 1a Sheraton House, Castle Hill, Cambridge, CB3 0AX.
Contact: enquiries@cambridgechinacentre.org.

Members of the Cambridge China Centre, please remember to log-in to take advantage of your discount.

Cambridge has seen an enormous interest in UK|China investments and business deals. The innovative technology generated in the Cambridge Cluster and the possibilities of the Chinese Market can be a powerful combination.

To help connect Chinese investors with emerging and innovative Cambridge and UK-based businesses, Cambridge China Centre is curating an exclusive venture-capital pitch event with a carefully selected panel of Chinese investors in Cambridge on the 26th of October 2020.

Pitching Slots

The Chinese investors are particularly interested in talking to emerging BioTech, IoT, AI and AgriTech companies. The Cambridge China Centre would like to hear from Cambridge & UK-based Seed+ to Pre-A round technology companies interested in the exclusive opportunity to pitch their businesses to Chinese Investors.

Designed as an exclusive event, there are only 14 pitching slots available. To apply for a FREE pitching slot, please contact enquiry@cambridgechinacentre.org by the 15 September 2020. Applicants will be notified of their status shortly thereafter.

Tech companies who would like Cambridge China Centre to help with further facilitation and 1:1 meetings with the Chinese investors will sign a Letter of Engagement. Please email Cambridge China Centre for more details. At all stages, Cambridge China Centre will be there to offer our experienced support as local innovators look to the China market.